I helped build a design system with reusable components and clear standards, enabling our client's team to efficiently create high-quality, scalable digital experiences.
DATE
2022-2023
AGENCY
Aisle Rocket
CLIENT
Whirlpool, Maytag, KitchenAid
Project Overview
Challenge
Create a single design source to help fix inconsistencies across all sites, as well as making it more scalable and efficient.
Solution
Centralized, organized and governed reusable design patterns that satisfied use cases across the client’s portfolio.
Before creating new standards for our client's CMS, Adobe Experience Manager (AEM), we meticulously identified and addressed inconsistencies across their portfolio sites.
Atomic Design Principles
We kicked things off by using atomic design as our guiding methodology for creating these design systems, starting with each brand's core elements like iconography, colors, and typography.
Once we nailed down the brand’s atoms, we had fun assembling their molecules—things like buttons, content cards, tabs, and more.
With all the details in hand, we collaborated with our Development Team to implement these updates across all AEM components. This led to the third phase of the project: updating the UX of all component dialogues to ensure AEM authors could easily use them, regardless of their experience level with AEM.
Our goal was to enhance authoring capabilities to deliver brand-consistent experiences. Updating the components to Adobe’s new Coral UI kit was an exciting process. We improved component taxonomy and added a dozen new features, bug fixes, and inputs, resulting in a significantly better user experience from an author's perspective.
Component Result Examples
See the results for yourself
MORE PROJECTS
May is Maytag Month
MiMM (May is Maytag Month) is a key promotional period for Maytag Brand that has been running for 20+ years. Our objective was to enhance MiMM’s online performance, emphasizing...
Whirlpool, a leader in the agitator category with over 100 years of laundry expertise and 50% market share, is facing growing competition. To defend its core products, Whirlpool is ...
We know consumers have preconceived ideas about milk, so we wanted to change the narrative. By creating intrigue around the product and positioning it as a new, mysterious beverage...
