JUSTIN EDWARD
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Art Direction | Social Media | Content Creation
Tylenol Organic Social Content
Design-led social content that stops the scroll. Crafted to increase visibility and brand awareness.
DATE
2025
AGENCY
Omnicom Productions
CLIENT
Tylenol
Project Overview
Challenge
Increase visibility across the brand’s social media channels.
Approach
Applied strategic thinking and cultural insights to develop brand-aligned creative concepts
Built storyboards to define narrative flow and moments of impact
Created mood boards and visual explorations to establish tone, style, and aesthetic direction
Designed layouts to ensure clarity, consistency, and platform relevance
Execution
Brought concepts to life through stop-motion, photography, design, and illustration
Role
Senior Art Director/Designer
Deliverables
Meta Static & Video Posts
Instagram Static and Video Posts
TikTok Video Posts
Tools
Figma
Adobe Creative Suite ( After Effects, Photoshop, Illustrator)
Generative AI
Results
TYLenol Organic Social
Increase In Reach
+315%
Increase In Engagement
+375%
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